Forbidden Foods Limited (ASX:FFF)

Alex is the Chief Executive Officer and Managing Director of Forbidden Foods. Alex is a member of the Remuneration and Nomination Committee as well as the Audit, Risk and Compliance Committee.

Alex is a senior business strategist and advisor with over twenty years of senior managerial experience in commercial, operational and financial roles within multinational, ASX top 50 companies private equity and high net worth ownership structures.

Most recently, Alex was Chief Financial Officer of Australian leading Australian beverage company, Lark Distillery Limited (ASX:LRK) between June 2020 and December 2022). During his time with Lark, Alex was instrumental in the Company’s growth trajectory, earnings growth, M&A strategy and market engagement which lead to the group achieving a peak market capitalisation of ~$450m. His previous roles include positions as Chief Financial Officer at Accent Group (ASX:AX1), Shaver Shop Gr (ASX:SSG) and senior multi-discipline roles within Goodyear Dunlop, Telstra (ASX:TLS), Coles (ASX:COL) and Kodak Australasia.

Alex successfully launched Rightsize Advisory, a consultancy firm supporting small to medium sized businesses seeking growth, succession planning and/or exit strategies.

Alex has a Bachelor of Business (Accountancy) and Masters in Business Administration (MBA) both completed at RMIT University. Alex also is a fully qualified Certified Practising Accountant (CPA).

Daniel is an experienced professional in the financial services sector of the past 10 years bringing a wealth of expertise to the board. Currently working as an Investment Advisor at JP Equity partners based in Perth WA,

During his time Daniel has spent his time marketing ASX listed companies to investors and building a network across Australia and South East Asia developing strong relationships with Companies, Corporate advisers, Wealth Managers, Mainstream Media and Marketing companies and striving to get the best results for his clients

Daniel played an exciting role as a founding Director of Oat Milk Goodness and holds a Business and marketing Degree through Macleay College Sydney along with RG146 Qualification.

Mr Freeburn’s appointment significantly strengthens the composition of the Board with senior executive experience in the FMCG sector. He currently serves as Managing Director of Sesión Tequila, a multi award-winning Australian tequila brand which he co-founded in 2016 with high-profile entrepreneur, Jennifer Hawkins.

As a co-founder and managing director of a leading Australian FMCG business, Mr Freeburn brings in-depth market knowledge alongside extensive industry networks and has the necessary skills and experience to help guide the Company’s next phase of growth following the strategic acquisition of Oat Milk Goodness (OMG).