Forbidden Foods Limited (ASX:FFF)

Mr Cheok was appointed Non-Excutive Chairman on 1st of January, 2024.

Mr Cheok brings a unique level of experience and strategic insight from a distinguished 42-year career in monetary policy, financial services and equity capital markets, including successful roles in the fast-moving consumer goods (FMCG) industry.

From 2002 to 2017, Mr Cheok held the role of Chairman of Auric Pacific Group, which he led to become the largest listed food conglomerate in Singapore. From 2006 to 2017, Mr Cheok was also Chairman of the Board of First REIT Singapore. In 2016, he was awarded the top REIT fund manager in Asia in 2016 after unit holders of First REIT received

In policy, Mr Cheok held the role of Chief Manager (now titled Assistant Governor) of the Reserve Bank of Australia (RBA) from October 1988 to September 1989, before becoming the Commissioner of Banking in Hong Kong. He was subsequently made an Executive Director of the Hong Kong Monetary Authority from April 1993 to May 1995.

Alex is the Chief Executive Officer and Managing Director of Forbidden Foods. Alex is a member of the Remuneration and Nomination Committee as well as the Audit, Risk and Compliance Committee.

Alex is a senior business strategist and advisor with over twenty years of senior managerial experience in commercial, operational and financial roles within multinational, ASX top 50 companies private equity and high net worth ownership structures.

Most recently, Alex was Chief Financial Officer of Australian leading Australian beverage company, Lark Distillery Limited (ASX:LRK) between June 2020 and December 2022). During his time with Lark, Alex was instrumental in the Company’s growth trajectory, earnings growth, M&A strategy and market engagement which lead to the group achieving a peak market capitalisation of ~$450m. His previous roles include positions as Chief Financial Officer at Accent Group (ASX:AX1), Shaver Shop Gr (ASX:SSG) and senior multi-discipline roles within Goodyear Dunlop, Telstra (ASX:TLS), Coles (ASX:COL) and Kodak Australasia.

Alex successfully launched Rightsize Advisory, a consultancy firm supporting small to medium sized businesses seeking growth, succession planning and/or exit strategies.

Alex has a Bachelor of Business (Accountancy) and Masters in Business Administration (MBA) both completed at RMIT University. Alex also is a fully qualified Certified Practising Accountant (CPA).

Daniel is an experienced professional in the financial services sector of the past 10 years bringing a wealth of expertise to the board. Currently working as an Investment Advisor at JP Equity partners based in Perth WA,

During his time Daniel has spent his time marketing ASX listed companies to investors and building a network across Australia and South East Asia developing strong relationships with Companies, Corporate advisers, Wealth Managers, Mainstream Media and Marketing companies and striving to get the best results for his clients

Daniel played an exciting role as a founding Director of Oat Milk Goodness and holds a Business and marketing Degree through Macleay College Sydney along with RG146 Qualification.

Mr Quailey was appointed Non-Executive Director on 1st of January, 2024.

Mr Quailey is a senior advertising executive who currently serves as Chief Growth Officer of multinational advertising & marketing agency Ogilvy. Prior to his appointment as Chief Growth Officer, Mr Quailey was General Manager (Australia) from October 2012 to December 2023, where he oversaw one of the most successful periods in the agency’s history and managed over 500 staff across multiple states. During that time he spearheaded several strategic growth initiatives underpinned by strong budget development practices, and delivered industry recognised campaigns for a number of large domestic and international beverage companies.