Medibank operates through two primary segments: Health Insurance and Health Services. The Health Insurance segment provides private health insurance products, including hospital and extras cover, to both residents and overseas visitors. The Health Services segment, under the Amplar Health brand, offers a range of healthcare services, including telehealth, in-home care, and mental health support.
In recent years, Medibank has focused on expanding its health services offerings and investing in digital health initiatives to improve customer experience and health outcomes. The company has also emphasised the importance of transitioning the healthcare system towards more primary and non-acute care settings to enhance sustainability and affordability.