Founded in 1861, NobleOak Life Limited has evolved into a leading direct life insurer in Australia. The company operates through three primary segments: Direct Business, Strategic Partnerships, and Genus. The Direct Business segment involves selling life insurance products directly to customers under the NobleOak brand. The Strategic Partnerships segment offers life insurance products through partner brands and advisers. The Genus segment provides life insurance administration services.
NobleOak's business model focuses on providing high-quality, fully underwritten life insurance products at competitive prices. The company's commitment to customer service is reflected in its high claim acceptance rate and numerous industry awards. NobleOak's strategic partnerships and direct-to-consumer approach have enabled it to grow its market share in the Australian life insurance industry.