Digital Transformation and Resource Sector Leadership

Unlocking Value Through Premium Resource-Focused Media

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Report Snapshot

6th May 2025

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Need To Know

Digital Transformation Success

Aspermont has shifted from traditional publishing to a scalable, subscription-driven digital media and events platform, with subscriptions now making up 52% of revenue.

Strong Financial Momentum

In the trailing twelve months to March 2025, revenue reached AU$17.49 million with a gross margin of 52%, while subscription and event revenues grew sharply year-on-year.

Insider Confidence

Recent insider transactions, including major share issuances and purchases by executives, signal strong belief in Aspermont’s growth strategy.

Competitive Advantage

Aspermont’s specialised focus, proprietary data, and regional content strategies deliver customer retention rates up to 60% higher than generalist media peers.

Multiple Growth Catalysts

Expansion of premium subscriptions, hybrid events, data monetisation, and targeted digital advertising are expected to drive future earnings growth.

Company Overview

Founded in 1835, Aspermont Limited is headquartered in Perth, Western Australia, and is led by CEO Alex Kent. The company operates through a diversified business model that combines subscription-based content services, targeted advertising, and industry-focused events. Its flagship brand, Mining Journal, remains the most authoritative publication in the mining sector, complemented by a suite of titles serving the broader energy and agricultural industries. Aspermont’s media offerings extend beyond traditional news to include premium intelligence services, custom content development and hosted industry conferences that facilitate networking and information exchange across global resource markets. This multi-channel strategy has enabled Aspermont to develop multiple recurring revenue streams while positioning itself as a central node for information flows.

Operational and Financial Performance

Last 12 Months

  • AU$17.49 million in revenue
  • AU$9.10 million gross profit
  • 52.05% gross margin

In the trailing twelve months to March 2025, Aspermont generated AU$17.49 million in revenue, achieving a healthy gross profit of AU$9.10 million and a gross margin of 52.05%. This margin reflects the high value and pricing power of Aspermont’s specialised content within its niche verticals. Importantly, subscriptions now account for approximately 52% of total revenue, demonstrating the success of the company’s pivot toward recurring revenue streams and reduced reliance on cyclical advertising markets.

Subscription Model

  • = 52% of total revenue
  • Growing 22% yearly
  • Digital traffic expanding 18%
  • Event attendance surged 41% to 3,750 delegates

The company’s Q1 FY2025 performance further reinforced this positive momentum, with subscription revenue growing 22% year-on-year to AU$4.2 million, digital traffic expanding 18% to 1.2 million sessions, and client retention rates reaching 84%.

Jakarta Mining Summit

  • Attracted over 1,200 delegates from 18 countries
  • Generated AU$780,000 in sponsorship income

Event attendance also surged 41% year-on-year to 3,750 delegates, supported by initiatives such as the successful Jakarta Mining Summit, which alone attracted over 1,200 delegates from 18 countries and generated AU$780,000 in sponsorship income.

These results reflect the benefits of Aspermont’s deliberate investments in digital infrastructure, content quality and event expansion, all of which position the business to capture further upside as digital media consumption and resource sector capital investment grow globally.

Transformation and Competitive Positioning

Aspermont has executed a multi-year digital transformation to future-proof its business, highlighted by the AU$3.2 million cloud migration completed in early 2025. This upgrade enables real-time content localisation in 12 languages, AI-powered churn prediction, and scalable hybrid event delivery for 5,000+ participants.

Its proprietary 19-year mining project database underpins high-value analytics offerings like Mining Journal Intelligence (US$2,500/month), which generated AU$1.1 million in Q1 FY2025 alone.

With a vertically integrated model and deep industry specialisation, Aspermont outperforms generalist peers on retention—Mining Journal reports a 78% renewal rate among Tier-1 clients, ~60% above industry average.

Regionally tailored content strategies further reinforce its position across resource-rich jurisdictions, bolstering relevance and competitive defensibility.

Growth Strategy Outlook

Aspermont’s growth strategy focuses on four key vectors:

1. Digital Subscriptions Targeting senior decision-makers in mining, energy, and agriculture, with initiatives like premium tiers, cross-brand bundling, and AI-driven content personalisation aimed at boosting ARPU.

2. Events Expansion Scaling its high-margin hybrid events business across high-growth regions (Southeast Asia, Africa, Latin America) to increase volume and market penetration.

3. Data Monetisation Leveraging its proprietary datasets to launch premium intelligence products, trend forecasts, and bespoke research services—positioned for premium pricing and revenue diversification.

4. Digital Advertising Accelerating programmatic, sector-specific ad sales, which are already achieving 34% higher CPMs than industry norms due to Aspermont’s niche, high-intent audience base.

Risk Mitigation and Diversification

While resource sector exposure inherently introduces cyclical risk, Aspermont’s business model is structured to mitigate volatility through multiple mechanisms. Geographically, the company’s revenue is diversified across the Americas (42%), Asia-Pacific (33%), and Europe, the Middle East, and Africa (25%) (EMEA), insulating it from downturns in any single region.

Sectorally, the focus across mining, energy and agriculture provides a natural hedge against commodity-specific cycles. Financially, the company maintains a conservative balance sheet with AU$2.1 million in undrawn credit facilities and a share price beta of 0.97, indicating lower volatility relative to the broader media sector.

Aspermont’s counter-cyclical product offerings, such as cost-optimisation toolkits during mining downturns, also provide additional revenue stability during periods of lower sector investment. Furthermore, the growing proportion of recurring subscription revenue enhances predictability and cushions the business from swings in discretionary advertising budgets.

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Conclusion

While resource sector exposure inherently introduces cyclical risk, Aspermont’s business model is structured to mitigate volatility through multiple mechanisms. Geographically, the company’s revenue is diversified across the Americas (42%), Asia-Pacific (33%), and Europe, the Middle East, and Africa (25%) (EMEA), insulating it from downturns in any single region.

Sectorally, the focus across mining, energy and agriculture provides a natural hedge against commodity-specific cycles. Financially, the company maintains a conservative balance sheet with AU$2.1 million in undrawn credit facilities and a share price beta of 0.97, indicating lower volatility relative to the broader media sector. Aspermont’s counter-cyclical product offerings, such as cost-optimisation toolkits during mining downturns, also provide additional revenue stability during periods of lower sector investment. Furthermore, the growing proportion of recurring subscription revenue enhances predictability and cushions the business from swings in discretionary advertising budgets.

Board & Management

Geoff Donohue

Geoff Donohue

Lead Independent Director

Geoff has been Lead Independent Director since 2016. He has over 35 years' experience at both board and senior management level within public companies and the securities industry. Mr Donohue holds a Bachelor of Commerce from James Cook University of North Queensland, Graduate Diploma in Financial Analysis from the Securities Institute of Australia and is a Certified Practicing Accountant.

Geoff lives in Perth and is Chair of the Plastic Free Foundation which is a not-for-profit global social movement that stops around 300 million kgs of plastic polluting the world each year.

Alex Kent

Alex Kent

Managing Director

Alex is the Group Managing Director and has worked at the company since 2007. Alex leads the executive team and is responsible for setting the overall direction and business strategy for the company. Alex previously worked at Microsoft, graduating through their EMEA Academy and he also received a double honours' B.Sc. degree in Economics, Accounting and Business Law from the University of Bristol.

Alex lives in Singapore with his wife and three children and is an active supporter of Rett Syndrome Research Trust, whose goal is to cure a rare neurological disorder that his eldest daughter has.

Ajit Patel

Ajit Patel

Executive Director

Ajit joined Aspermont in 2013, after 25 years media industry experience in media, events, and market research. Ajit is responsible for the implementation of Aspermont's digital strategy and oversight of technology, data, content, events, sales, and subscription functions.

Ajit previously worked at Incisive Media in London, where he was responsible globally for infrastructure, software development, online strategy, vendor management and large-scale systems implementation. Prior to that Ajit was Chief Technical Officer for VNU (now Nielsen).

Graeme McCracken

Graeme McCracken

Non-Executive Director

With over 30 years experience in innovation and digital transformation across the media, events, data and analytics sector, Graeme brings a wealth of experience from across multiple global B2B markets. Graeme has held senior leadership positions at a number of companies including CEO roles at Proagrica and CMD Group. Graeme is a graduate of the University of Glasgow with a Masters degree in Politics & Economics.

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