Merino & Co Limited (ASX:MNC)

To create sustainable, high-quality Merino wool products that celebrate Australian craftsmanship

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About Us

Merino & Co. Limited is an Australian lifestyle brand specialising in sustainable, high-quality Merino wool apparel and accessories. With over 600 points of sale across Australia and a growing international presence in markets like China, Japan, and North America, the company is committed to supporting local wool growers and promoting environmental responsibility.

Recently listed on the ASX, Merino & Co. is expanding its operations to deliver premium products that showcase the unique qualities of Australian Merino wool to a global audience.

Latest News

Merino & Co moves quickly to triple local manufacturing capacity after IPO

19th November 2024

Merino & Co blames investor exuberance for massive spike in share price after ASX listing

7th November 2024

Merino & Co eyes global expansion after iconic brand makes strong ASX debut

5th November 2024

Company Overview

Merino & Co. Limited is an Australian lifestyle brand specialising in sustainable, high-quality Merino wool clothing and accessories. The company boasts an extensive distribution network with over 600 points of sale across Australia, including showrooms, duty-free shops, and boutiques, complemented by a growing international presence in key markets such as China, Japan, and North America.

Merino & Co. exclusively uses 100% Australian Merino wool, supporting local agriculture and promoting eco-friendly practices. With its diversified product range, including women’s and men’s apparel and accessories, the company caters to a global demand for premium quality and sustainable fashion. Following a successful ASX listing and $6.354 million capital raise, Merino & Co. is expanding its production capabilities and market reach, solidifying its position as a leader in the global wool apparel industry.

Board & Management

Peter Zhao

Non Executive Director

Mr Zhao brings over 17 years of experience in senior management, corporate governance, and risk advisory across accounting firms, listed companies, and global retail brands in Australia. He is the founder and CEO of Fleur Jewellery and has held key roles, including CFO of Miniso Australia and General Manager/CFO at AuMake (ASX:AUK).

Holding an MBA from the University of Sydney and a Bachelor’s in Accounting and Finance from Edith Cowan University, Mr Zhao is a Fellow CPA with expertise in financial management, business strategy, and corporate transactions. As an independent director, he provides strategic oversight and strengthens corporate governance for the company.

Fiona Yue

Managing Director

Ms Yue has grown Merino & Co into one of the largest wool products manufacturers in Australia. She has helped Merino & Co establish retail, wholesale, and e-commerce business channels. Prior to migrating to Australia and establishing Merino & Co, Ms Yue led her own cashmere products manufacturing and distribution business in Inner Mongolia, China.

Ms Yue holds a Masters of Business Administration from Edith Cowan University and has extensive business and management experience. Ms Yue is employed in an executive capacity, as Managing Director.

Steven Woolley

Non-Executive Chair

Mr. Woolley brings more than 20 years of experience driving growth and transformation for iconic heritage and global performance brands across Australia, Europe, North America, and Asia.

A proud Butchulla man, Mr. Woolley is the Founder of What We’re Made Of (WWMO), a practice dedicated to strengthening strategy, leadership and systems that connect business performance with social and cultural value.

Passionate about Australian manufacturing and craftsmanship, and the sustainable use of natural resources, he is a strong advocate for inclusive leadership and the skills that underpin national industries.

Mr. Woolley has a proven record in building high-performance teams, driving market expansion and elevating customer experiences. He holds an Executive Master of Business Administration (MBA) and accreditation in Integrative Development Coaching. His career spans C-suite and advisory roles with iconic Australian consumer and lifestyle brands such as R.M. Williams and Akubra, both portfolio companies of Tattarang, as well as senior leadership positions with multinational sportwear company Adidas.