Yowie Group Limited is dedicated to creating unique confectionery experiences that blend delicious chocolate with educational toys, aiming to inspire environmental stewardship among young consumers. The company's flagship product, the Yowie chocolate, encapsulates a collectible toy inside a chocolate shell, each representing different wildlife species, thereby promoting awareness of biodiversity and conservation.
Since its relaunch in 2012, Yowie has expanded its product offerings and market presence, particularly in the United States and Australia. The company has secured partnerships with major retailers, enhancing its distribution channels and brand visibility. Yowie's commitment to environmental education is further reflected in its collaborations with conservation organisations, reinforcing its mission to combine fun with learning.